Why networking is so important
To become aware of opportunities. It is said that well over half of all jobs are never advertised and exist within the “hidden job market”. There are many possible reasons for this. For example, a start-up may have little time and no HR department, or an organisation may prefer to recruit on recommendation from other people whose judgement they trust. Even for roles that are advertised, contacts can give you a leg-up.
To understand what really goes on inside organisations. Inside knowledge helps you asses what is right for you and how to target your approach and application in the best way.
To familiarise yourself with the jargon and terminology of the organisation. This will help you talk about your achievements in a way that makes sense to them, demonstrate that you are a good match and convey your enthusiasm.
To demonstrate great interpersonal skills. Networking is a valuable skill for many roles and doing it is a great chance to demonstrate that you are good at it!
To raise your profile so that other professionals and organisations become aware of you. Networking works both ways!
8 tips for a great networking plan
Identify your networking goals. For example, finding out about a specific sector and meeting people working there.
Map your existing contacts and networks. Who do you already know who may be able to help you?
Identify other people and organisations who you could connect with. Think formally (e.g. professional associations, alumni groups) and informally, including friends and others in your community.
Plan your approach to each person. For example, you might simply tell them about your aspirations and ask for their advice, or you might explain that you are seriously interested in moving into their sector and would be grateful for their insights into the major issues, challenges and opportunities. Always do your research first so that you are well-informed and can make the very most of the conversation.
Act – identify and take small and manageable steps. For example, plan one coffee and catch up per week and spend an hour making calls and staying in touch with people. Think about how you can help them in return (for instance by introducing them to someone else, or sharing information or a useful resource).
Don’t forget to thank everyone. Immediately write to thank them, while also tactfully reminding them of anything they promised to do and once again mentioning your own interests and appropriate skills.
Keep in touch with people. This includes those who were of little apparent help, to let them know how you’re getting on. This is especially important once you have made your move, both to consolidate your networks and so that you can perhaps help them too in the future.
Keep yourself accountable. Review and update your plan every month and share your goals with a friend who can check in on your progress.